About the Founder
Amy Granillo, CHN, DipCN, CertCN
Sprouted 2016 • Est. 2017
Instead of writing about myself in the third-person & bullet pointing my applicable credentials, I thought I’d tell you about myself & my why’s. Because writing the ‘about me’ section is my least fav thing to do. lol.
THE BIG WHY- I love dogs. My dogs are family & I feed my family the best I can so they can live long + healthful lives so, to me, it is a no brainer to do the same for my animals who cannot take care of themselves; being that Labradors don’t have thumbs & are basically perpetual toddlers! There’s thousands of my neighbors in SoCal who feel the same way as I do; so I created a community where cool Southern Californians who are into their dog’s health can hang out. I love dogs and helping them thrive through optimal nutrition so much, that I am currently working towards my pre-veterinary degree that I’ll talk about a little bit further in my education section below.
THE RAW DIET FORMULATING- I was going to school for canine nutrition and doing as much self directed education as I could while learning to formulate raw diets before there was a SoCal Raw Fed Dogs Facebook group. (We actually started on the GroupMe app!) Learning about raw diets took me down the rabbit hole to interesting foods that are easier to get in bulk, which led me to look for a co-op, of which there wasn’t any, so that led me to start one with the goal of providing high-quality foods that I was learning were appropriate in school. So formulation is one of the why’s behind the online community.
I’ve completed thousands of hours in formal education, training, & mentorship; researching & writing guides + articles, & designing raw diet calculators. I learn at least three new things every day. I am always seeking to learn more. I have spent the past couple of years working directly with dog owners in the hands-on practical application of formulating balanced raw diets with whole foods. I have developed my own raw diet meal building system and utilize a couple of proprietary diet formulating programs. I formulate a variety of raw diets: NRC, FEDIAF, therapeutic plans, & PMR+. I have now worked directly with hundreds of dogs & I love every minute of it! I’ve come a long way in my learning & I continue formal training & seek expert mentorship year-round.
ACCREDITED INSTRUCTOR – I’ve been teaching professionals for the past 11 years about how to create strong brands and build successful businesses. As I got further along in my education and experience with canine nutrition and diet formulation, I began receiving requests to teach about it and so I launched my first raw feeding course in late 2017. I pursued my accreditation as an instructor and accreditation for a couple of my workshops and courses over the next year. I get to teach canine nutrition enthusiasts and professionals from all over the globe these days and I love it!
HOW I GOT HERE/EDUCATION- During the summer of 2016, I had a new puppy who was not doing well on the kibble that was required in the breeder’s health contract, the knowledge of how Gramma taught me to raw feed as a kid, & a thirst to learn all that was current & correct about raw feeding for dogs. I took a class on general pet nutrition & moved forward to my first diploma level master course in canine nutrition. I also invested a small fortune in animal nutrition books that year. Many of which sits open on my desk daily and are used in practical application with my own dogs and clients. That same year, I took my first series of dog breeding courses about topics such as genetics, nutrition influences on reproduction, and whelping intervention. I have since devoted countless hours to self-paced CEUs and live seminars, while also investing into direct mentorship regarding breeding dogs.
In early 2017 I took two focused programs simultaneously; a 225-hour canine nutrition certification program, earning my certificate (CertCN) & a 9-hour science-based mastery certification course on formulating a balanced raw diet. In the late spring I finished a 75-hour canine health and nutrition program earning a certificate of completion. A bit later I completed 240-hour program also in canine health and nutrition, earning my diploma (DipCN) and it was during that time I put together the grassroots raw feeding co-op SoCal Raw Fed Dogs (SCRFD) which brought me the opportunity to meet the most amazing dog owners. At their widespread sharing of the co-op and their repeated requests for more high-grade raw, SCRFDs organically grew into the company it is today.
During all this time, over the past years I have been raising puppies at all stages of life from whelp to adulthood, dedicated time to getting educated about how to best feed them and sought out intensive mentorship from board certified veterinarian nutritionists and canine nutrition professionals who specialize in growth. Puppies are an intricate stage of life to work with because every puppy needs to be fed for its body and lifestyle. It’s thrilling work. To put it in Southern California terms, puppies are my jam! lol.
PRE-VETERINARY DEGREE IN PROGRESS- In August 2019, I began attending the University of Illinois where I am working towards my second bachelor’s degree; this program is in animal science; pre-veterinary medicine track, with a focused concentration in companion animal nutrition. I’m not making a career change; I am in the process of pursuing my PhD and this is the path I’ve choose to get there. Three of my degree program classes also go towards another companion animal professional certificate that is a year long program only available to people who already hold a bachelor’s degree.
THE RAW KITCHEN- I lease a small kitchen p/t & I make sure everything I create is made correctly & packaged well. I specialize in high-grade, clean & custom raw. I also create specialty items such as ferments & real food supplements, & dried treats. There’s way more to it than that which includes being covered in blood & guts but this is the jist of it. I no longer sell food to the public but I keep the kitchen to create items and protocols for my formulation clients & to hold workshops.
WHAT I SPECIALIZE IN- I love to formulate for all dogs but I have a concentrated focus on formulating balanced diets for puppies and adults, carefully planned diets for pregnant/nursing mothers, & therapeutic diets for some conditions/illnesses. I breed & raise Labrador Retrievers so using my education/training + life application to help dog owners optimally feed their dogs is a passion for me.
WHO I AM- I’m a dog lover with a background in human nutrition & computer technology, so I find the science of formulating raw diets for dogs a natural fit.
When I was little, you could find me barefoot with wild hair, carrying whatever dog or cat was my best friend that day through the blackberry bushes. An animal lover & a Gramma’s girl, I spent the early years helping raw feed Gramma’s cats & dogs. It was meat + liver minces with fish & milk for the cats and bone-in chicken with liver + green beans for dogs; of course, I shared the blackberries with them! Who knew those early days smashing salmon patties and tossing chicken scraps would end up here?! —> Anecdote: Her pets ate what we gasp at today in the companion animal nutrition world, and they all lived to be in their late teens, her beloved Siamese passing from a fall at 17 years old.
Being a free-spirit in my core & a technology nerd by trade, I tumbled into the world of brand design & I’ve spent the past eleven years in my studio creating brands & teaching women how to grow their businesses, so they too can own their own time.
The year I opened my studio I was diagnosed with an auto-immune disorder & dove into all that is holistic & homeopathic. A brand client of mine at the time was a Certified Nutritional Practitioner (CNP) in Canada & at her urging, I learned about holistic nutrition & began healing myself. In 2012, I completed and earned my credentials in holistic nutrition from AFPA as a Certified Holistic Nutritionist (CHN). I’m a non-practicing CHN which means I don’t offer holistic nutrition services to humans, I went to school for myself and my family.
I feel like this section is too long & I don’t like ‘About Me’ situations in the first place, so I am going to share a couple of more applicable pieces of me and wrap it up.
Gut health & plant-based protocols are two areas I like to learn about, so I spent 10 months of 2018 under the tutelage of Lorene Sauro, RHN; a registered & board certified Practical Holistic Nutritionist learning more about gut health & fermentation, I took her certified mastery program for my holistic nutrition CEUs & now I teach private workshops to raw feeders about the benefits of fermenting for their dogs & how to do it. Also in 2018, I began learning more about herbs for dogs from Canine Herbalist, Rita Hogan & in February 2019, I began an indefinite mentorship program under her to expand my knowledge further about herbal protocols for dogs.
HIGHER EDUCATION- Currently attending the University of Illinois in the Pre-Veterinary & Medical Concentration with a focus in Companion Animal Nutrition and various CEUs. I attended California Southern University for my Bachelor of Business Administration degree & I have master certificates in Project Management and Government Contract Management, a professional certificate in Nonprofit Leadership, and the nutrition related formal education/training I referenced above. If you’d like to know more about my “human-related business,” just ask!
PROFESSIONAL ASSOCIATIONS/AFFILIATIONS– The Raw Feeding Veterinary Society and Vet Vine. Peer Reviewer with Elsevier Research Academy and the Journal of Molecular Biology.