Amy Granillo, CHN, DipCN, CertCN
SoCal Raw Fed Dogs est. 2017
Instead of writing about myself in the third-person & bullet pointing my applicable credentials, I thought I’d tell you about myself & my why’s. Because writing the ‘about me’ section is my least fav thing to do. lol.
THE BIG WHY- I love dogs. My dogs are family & I feed my family the best I can so they can live long + healthful lives so, to me, it is a no brainer to do the same for my animals who cannot take care of themselves; being that Labradors don’t have thumbs & are basically perpetual toddlers! There’s thousands of my neighbors in SoCal who feel the same way as I do; so I created a community where cool Southern Californians who are into their dog’s health can hang out.
THE RAW DIET FORMULATING- I was going to school for canine nutrition and doing as much self directed education as I could while learning to formulate raw diets before there was a SoCal Raw Fed Dogs Facebook group. (We actually started on the GroupMe app!) Learning about raw diets took me down the rabbit hole to interesting foods that are easier to get in bulk, which led me to look for a co-op, of which there wasn’t any, so that led me to start one with the goal of providing high-quality foods that I was learning were appropriate in school. So formulation is one of the why’s behind the online community.
I’ve completed thousands of hours in formal education, training, & mentorship; researching & writing guides + articles, & designing raw diet calculators. I learn at least three new things every day. I am always seeking to learn more. I have spent the past couple of years working directly with dog owners in the hands-on practical application of formulating balanced raw diets with whole foods. I have developed my own raw diet meal building system and utilize a couple of proprietary diet formulating programs. I formulate a variety of raw diets: NRC, FEDIAF, therapeutic plans, & PMR+. I have now worked directly with hundreds of dogs & I love every minute of it! I’ve come a long way in my learning & I continue formal training & seek expert mentorship year-round.
THE RAW KITCHEN- I run the operations at the commercial kitchen I lease p/t & I make sure everything I create is made correctly & packaged well. I specialize in high-grade, clean & custom raw. I also create specialty items such as ferments & real food supplements, & dried treats. There’s way more to it than that which includes being covered in blood & guts but this is the jist of it. We no longer sell food to the public but I keep the kitchen to create items and protocols for my formulation clients & to hold one-on-one workshops.
WHAT I SPECIALIZE IN- I love to formulate for all dogs but I have a concentrated focus on formulating complete + balanced raw diets for puppies, carefully planned diets for pregnant/nursing mothers, & theraputic diets focused on i These are intricate diets that require comprehensive attention to nutrition. I breed & raise Labrador Retrievers so using my education/training + life application to help dog owners optimally feed their pets in these critical stages of life is a passion for me.
WHO I AM- I’m a dog lover with a background in human nutrition & computer technology, so I find the science of formulating raw diets for dogs a natural fit.
When I was little, you could find me barefoot with wild hair, carrying whatever dog or cat was my best friend that day through the blackberry bushes.
An animal lover & a Gramma’s girl, I spent the early years helping raw feed Gramma’s cats & dogs. It was meat + liver minces with fish & milk for the cats and bone-in chicken with liver + green beans for dogs; of course, I shared the blackberries with them! Who knew those early days smashing salmon patties and tossing chicken scraps would end up here?! —> Anecdote: Her pets ate what we gasp at today in the companion animal nutrition world, and they all lived to be in their late teens, her beloved Siamese passing from a fall at 17 years old.
Being a free-spirit in my core & a technology nerd by trade, I tumbled into the world of brand design & I’ve spent the past nine years in my studio creating brands & teaching women how to grow their businesses, so they too can own their own time.
The year I opened my studio I was diagnosed with an auto-immune disorder & dove into all that is holistic & homeopathic. A brand client of mine at the time was a Certified Nutritional Practitioner (CNP) in Canada & at her urging, I learned about holistic nutrition & began healing myself. In 2012, I completed and earned my credentials in holistic nutrition from AFPA as a Certified Holistic Nutritionist (CHN). I’m a non-practicing CHN which means I don’t offer holistic nutrition services to humans, I went to school for myself and my family.
HOW I GOT HERE- During the summer of 2016, I had a new puppy who was not doing well on the kibble that was required in the breeder’s health contract, the knowledge of how Gramma taught me to raw feed as a kid, & a thirst to learn all that was current & correct about raw feeding for dogs. I took a class on general pet nutrition & moved forward to my first diploma level master course in canine nutrition. I also invested a small fortune in animal nutrition books that year. Many of which sits open on my desk daily and are used in practical application with my own dogs and clients.
In 2017 I took two focused programs simultaneously; a 225-hour canine nutrition certification program & a 9-hour science-based mastery certification course on formulating a balanced raw diet. Also during the Spring of 2017, I put together the grassroots raw feeding co-op SoCal Raw Fed Dogs (SCRFD) which brought me the opportunity to meet the most amazing dog owners. At their widespread sharing of the co-op and their repeated requests for more high-grade raw, SCRFDs organically grew into the diet formulating + custom raw company it is today.
I feel like this section is too long & I don’t like ‘About Me’ situations in the first place, so I am going to share a couple of more applicable pieces of me and wrap it up.
Gut health & plant-based protocols are two areas I like to learn about, so I spent 10 months of 2018 under the tutelage of Lorene Sauro, RHN; a registered & board certified Practical Holistic Nutritionist learning more about gut health & fermentation, I took her certified mastery program for my holistic nutrition CEUs & now I teach private workshops to raw feeders about the benefits of fermenting for their dogs & how to do it. Also in 2018, I began learning more about herbs for dogs from Canine Herbalist, Rita Hogan & in February 2019, I began a year long direct mentorship under her to expand my knowledge further about herbal protocols for dogs.
I attended California Southern University for my Bachelor of Business Administration degree & I have master certificates in Project Management and Government Contract Management as well as the nutrition related formal education/training I referenced above. If you’d like to know more about my “human-related business,” just ask!